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Location
El Segundo, CA, USA
Job Description
The Communications Manager is responsible for managing all Lakers strategic communications and media relations beyond day-to-day game operations, working to elevate the Lakers team and business on and off the court. This role leads the development and implementation of communications plans across sports, news and lifestyle media to support seasonal initiatives, basketball narratives, marketing programs, corporate partnerships and community programs. Additionally, this role supports game day activity, working hand-in-hand with the full communications team to deliver seamless and effective game day media activities.
Essential Functions (Duties & Responsibilities**):
Communications Planning and Execution
- Develop and implement strategic communications plans to support organization tentpoles and basketball milestone moments across the season and off season, including Start of Season, uniform launches, Christmas Day, key match ups, NBA All-Star, Playoffs and more
- Develop and implement strategic communications plans to support MLK Day, Kobe day, Girl Dad Night, Get out the Vote and other cultural moments and theme nights
- Develop and implement strategic communications plans to support corporate partnership announcements, partner activities, community programs and community events including key programs like In the Paint, Junior Lakers, Camp Lakers, Season of Giving, Hoops for Troops and more
- Collaborate with marketing and creative teams to identify and develop content plans to maximize reach across platforms, extending regular marketing content to editorial platforms
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Qualifications Required
- Proven experience with integrated communications programs, aligning with marketing for maximum impact
- Proven experience pitching and securing editorial stories with news, business and lifestyle media
- Strong relationships with local, regional and national media
- Ability to create thoughtful stories for both short-term news and long-term narratives
- Experience creating visuals, photos, infographics and more for editorial
- Excellent writing skills with a detail eye for grammar, spelling, and AP style
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