CRM Coordinator

IRONMAN

CRM Coordinator

IRONMAN


Apply by 2/8/2021

Posted 8 days ago

How to apply

Location


Tampa, FL, USA

Job Type


 Job Description

  • Work with CRM leadership to develop and execute all email marketing campaigns for a variety of brands at The IRONMAN Group; including athlete communications, marketing campaigns, e-commerce and partnership emails.
  • Collaborate with external support agencies to manage workload and deliver against deadlines.
  • Plan and execute A/B email tests, report results and make recommendations for improvements based on those results.
  • Implement and adjust automated and nurture campaigns based on project objectives and ‘always on’ strategies.
  • Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications.
  • Work with internal and external creative resources to develop effective designs for all marketing communications and supporting digital experiences.
  • Stay up to date with industry trends for tools, applications, channels, design and strategy.
  • Collaborate with partnerships and sales teams on contract-based partner inclusions and best practices.
  • Identify key metrics to analyze and monitor email performance within the different IRONMAN email subscriptions.
  • Contribute to the management and hygiene of data.

Qualifications RequiredQualifications Required

  • 2-3 years of related experience
  • Exceptional verbal and written communication skills
  • Ability to multi-task and prioritize a dynamic workload
  • Strong attention to detail
  • An analytical perspective
  • Proficient in Marketo
  • Familiarity with Adobe Creative Suite is a benefit
  • Knowledge of Trello a benefit
  • Ability to work some non-traditional hours
  • A passion for an active lifestyle is a plus

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