Marketing Manager

Buffalo Bills

Marketing Manager | Buffalo Bills

Marketing Manager

Buffalo Bills


Apply by 5/8/2021

Posted 18 days ago

How to apply

Location


Orchard Park, NY, USA

Job Type


 Job Description

  • Support the execution of the Bills brand strategy across owned, paid, and earned media channels.
  • Leverage consumer insights and data to develop and implement marketing programs that drive organizational priorities and support annual goals.
  • Measure and analyze the effectiveness of programs, optimize performance throughout a campaign, and partner with Strategy and Analytics teams to provide key learnings and reporting.
  • Collaborate with stakeholders within the Bills organization to identify stories that will connect with our fanbase.
  • Partner with Content, Media & Creative departments to create campaigns that grow fan engagement and reach new markets.
  • Monitor marketing, digital, and media trends with an awareness of NFL and team-related headwinds that will impact the Bills.
  • Design and execute focus groups to unlock insights and validate value propositions among core audiences.

Qualifications RequiredQualifications Required

  • Experience working in brand marketing (sports and entertainment experience a plus but not required).
  • Possess knowledge of and passion for the National Football League and the game of football.
  • Excellent verbal and written communicator who can clearly convey strategies, tactics, rationale and results to peers, partners and leadership.
  • Solutions-oriented problem solver with strong project management skills to drive campaigns to completion.
  • Execution-oriented mindset.
  • Ability to process and make decisions based on data.
  • Bachelor’s degree in marketing or related field required.
  • Must be able to work flexible hours including evenings and weekends as needed.
  • The ability to stand and walk for extended periods of time and navigate stadium, including steps, is required.
  • Must be able to lift up to 10 pounds.

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