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Senior Communications Lead

Peloton Canada

Senior Communications Lead | Peloton Canada

Senior Communications Lead

Peloton Canada

Apply by 5/27/2021

Posted 2 months ago

How to apply


Toronto, ON, Canada

Job Type

 Job Description

  • In conjunction with Global Comms team partners, build Canada-specific communications roadmap.
  • Build strategic relationships with consumer lifestyle, health/fitness, and music outlets/influencers on behalf of Peloton, that will lead to media and social coverage.
  • Work closely with the content and marketing teams to leverage our instructor talent to promote Peloton’s fitness content and expertise.
  • Draft prep materials, pitches and press releases related to Peloton news and initiatives.
  • In partnership with external PR agency, manage press activities and outreach around instructor talent, streaming and on-demand fitness content/Peloton App, product promotion, and retail showroom openings.
  • Amplify compelling Member stories in the media to promote the diversity of Peloton’s worldwide community.

Qualifications RequiredQualifications Required

  • 6+ years of experience working in communications and media relations, preferably in the media, lifestyle and/or fitness category
  • Proven record of pitching and securing consumer press, and a deep understanding of the fitness, lifestyle and media sectors
  • Ability to take global press/marketing initiatives and localize in market
  • Excellent written and verbal communication, and interpersonal skills
  • Ability to work independently and proactively, juggle multiple projects, and collaborate well within a small, enterprising team of communications professionals
  • Ability to bring new thinking and ideas to the communications team
  • Highly organized, great attention to detail and ability to ruthlessly prioritize

How To Apply

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