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Marketing and Social Coordinator

Maple Leaf Sports & Entertainment (MLSE)

Marketing and Social Coordinator | Maple Leaf Sports & Entertainment (MLSE)

Marketing and Social Coordinator

Maple Leaf Sports & Entertainment (MLSE)

Apply by 5/31/2021

Posted 2 months ago

How to apply


Toronto, ON, Canada

Job Type

 Job Description

You will be responsible for the always-on digital content strategy, campaign management, creative development and CRM in support of our Retail and Food & Beverage businesses, with a goal of reaching new audiences and engaging them to enhance overall business health and sales conversion.


  • Always on Digital Content Strategy, Campaign Management and CRM.
  • Handle Real Sports Apparel social media channels (FB, IG & TW).
  • Collaborate closely with the brand team and business lines to align content with business priorities and maintain the health of the channels.
  • Propose and activate promotions and contests to keep customers engaged.
  • Participate in and encourage positive conversations and interactions within our channels; offer support and timely answers to all social inquiries received; escalate when needed.
  • Collaborate with PR to facilitate talent / influencer outreach in an effort to grow our reach and engagement.
  • Monitor social strategies, industry trends and followers’ behaviors to provide recommendations and act upon opportunities.
  • Brief and coordinate paid social campaigns with agency partners.
  • Work with CRM partners to grow subscriber base and deploy relevant content.
  • Work with BI to monitor social & CRM performance; Compile and present monthly reports; Achieve annual follower/subscriber growth & engagement objectives.


  • Lead all food and retail photo shoots.
  • Work closely with studio and photographers to define art direction of photo shoots, including selecting and styling models, recommending locations, etc.
  • Build and circulate mood boards and photo shoot briefs.
  • Maintain brand guidelines and ensure alignment with brand standards.
  • File and store assets accurately.

Qualifications RequiredQualifications Required

  • Bachelor’s degree
  • 3+ years of community management experience, overseeing social media in a business environment including multiple brands
  • Excellent writing skills with experience writing for social media
  • Analytical skills and experience monitoring social performance
  • 2+ years of experience handling photo shoots, graphic design and/or content production.
  • Exceptional organizational skills, capable of efficiently managing time to properly plan and always deliver on time within a deadline-driven environment
  • Alert and receptive to shifting demands within a fast-paced, changing environment
  • Outstanding professionalism and interpersonal skills (verbal and written)
  • Creative, innovative, artistic, with an eye for design and aesthetics
  • Ability to thrive within in a team environment, with high levels of teamwork
  • Evening and weekend work required due to the nature of the projects

How To Apply

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