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CRM Manager

Tepper Sports & Entertainment

Application Deadline Ended
Apply by Ended 10/28/2022

CRM Manager | Tepper Sports & Entertainment

CRM Manager

Tepper Sports & Entertainment

Apply by Ended 10/28/2022

Posted 2 months ago

No Longer Accepting Applications



Charlotte, NC, USA

Job Type

 Job Description

Tepper Sports & Entertainment, the parent company to the NFL’s Carolina Panthers, MLS’s Charlotte Football Club, and Bank of America Stadium events, is looking for a CRM & Database Manager to help lead the strategic development and execution of our CRM & database management, workflow, and optimization.

This role will be part of the Business Strategy & Analytics Team and will work closely with several groups across the organization including Ticketing Sales & Service, Digital Marketing, and Finance.  This person should have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure.  Tepper Sports & Entertainment looks to provide its fans with the best fan experience and this role is critical to helping deliver on that promise
Primary Responsibilities:
  • Serve as the primary point of contact for KORE and Microsoft Dynamics, as well as the internal database administrator and subject matter expert
  • Responsible for training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner
  • Create and develop reports and dashboards for data visualizations to support the day-to-day needs of the organization
  • Lead all efforts connecting CRM and our data warehouse to other data sources (e.g., email marketing, SMS messaging providers, Formstack, etc.)
  • Understand the sources of data that feed into our CRM system and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement
  • Design, build and drive campaigns to better engage our customer base
  • Analyze campaign performance and clearly articulate insight into how to improve engagement.
  • Provide recommendations to the Ticket Sales and Service leadership team on how to leverage our CRM to execute on their strategic vision, including lead scoring, prospecting, and retention strategies
  • Assist marketing to develop target audiences for sales and service communications (email, social, web, print, etc.)
  • Maintain and improve workflow rules and business logic

Qualifications RequiredQualifications Required

  • Managerial experience and/or a previous role as team leader strongly preferred
  • Experience with KORE and/or Microsoft Dynamics is strongly preferred
  • Experience with SQL is preferred
  • Experience with Tableau is preferred
  • Experience with marketing automation software with integration to CRM systems is a plus
  • Experience with Ticketmaster / Archtics a plus
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