Sport Marketing JobsBased in the USA

Company

Buffalo Sabres

Featured Job Title

Director Fan Development

Job Description

• Knowledge of the Market:
  • Conduct and lead research initiatives to close knowledge gaps around flagged areas of growth for the Sabres brand
  • Organize and lead fan council and focus groups to gain valuable feedback from various segments of the fanbase (existing, emerging and underserved)
  • Work closely with Business Intelligence, Ticket Office, and NHL league office to understand the current Sabres fan segments and identify areas of growth
• Grow the Brand and Fanbase:
  • Contribute to the Sabres brand positioning by leveraging insights to maximize appeal to a broad audience while being able to customize for different audience segments
  • Develop, lead, and execute programs that resonate with opportunity groups to grow fandom of the Sabres
  • Lead and manage fan development initiatives amongst youth and underrepresented members of the Western New York/Southern Ontario communities
  • Organize and direct relevant programming for Sabres Kids Club to foster growth and continue engagement among the next generation of hockey fans
• Collaborate to Cultivate Growth and Engagement:
  • Act as a liaison between Community Relations and Marketing departments to create and support initiatives that strengthen bond between the team and the community
  • Collaborate with Social Media, Content, and Game Presentation departments to provide insight into different ways to appeal to various growth demographics while engaging fans year-round
  • Work closely with Director of Marketing to ensure data and insights are driving marketing strategy and promotions
  • Incorporate feedback from various stakeholders to identify key areas of need and deliver programs that strengthen the organization as a whole
• Measure Success:
  • Identify KPI’s to measure the success and effectiveness of fan development programs, optimizing against benchmarks, and adjusting where needed
  • Track budget spending and determine ROI of specific programs and initiatives
  • Develop post-mortem reports on initiatives to summarize the execution and effectiveness to be shared with organizational leadership and the NHL

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